Brand Guidelines
Partnering with eBay’s internal brand team, and leveraging the prior identity work by the design agency Form&, I helped re-evaluate, redesign, and redefine the eBay brand from the ground up. This resulted in an extensive guidelines website called Playbook.
Sample Content
Playbook Website
The guidelines website, AKA Playbook, outlined brand strategy, system building blocks, usage, tutorials, and custom digital tools. Playbook empowers all eBay employees and partners with the knowledge to confidently express this vibrant brand in every application.
Playbook Activation
Concepts
Role
Designer &
Art Director
Scope
Brand Design
Brand Guidelines
Writing
Content
Designer &
Art Director
Scope
Brand Design
Brand Guidelines
Writing
Content
Collaborators
Studio: elbow
Designer &
Creative Director:
Lindsay Gravette
Designer: Adam Machácek
Producers: Melinda Giacalone and Natalie Dobranski
Writer: Tif Slama
Production: Jeff Allison
Motion Design: John Stewart
Studio: elbow
Designer &
Creative Director:
Lindsay Gravette
Designer: Adam Machácek
Producers: Melinda Giacalone and Natalie Dobranski
Writer: Tif Slama
Production: Jeff Allison
Motion Design: John Stewart
eBay Brand Team:
Jen Bernard, Chi-Chi Bello, Nicolas Brandenburger, Victoria Ekwenuke, Sheira Furse, Karl Isaac, Quinton Larson, ChuChi Lin, Emily O’Hara, Noriko Ohori, Marc Shillum, Antonio Wolffenbuttel
Jen Bernard, Chi-Chi Bello, Nicolas Brandenburger, Victoria Ekwenuke, Sheira Furse, Karl Isaac, Quinton Larson, ChuChi Lin, Emily O’Hara, Noriko Ohori, Marc Shillum, Antonio Wolffenbuttel
Platform & Tools:
Free Association
Free Association